Magazine Ad Revenues Increasing After 3-Year Slump

With the rise of social media and the ease of availability to find the dirt on your favourite areas of interest that naturally follows suit, it is only human for us to assume that the sales of physical magazines will dwindle in the year of 2010. However, a recent report by Reuters published that they enjoyed an increase in advertising revenue for the first time in three years; mostly due to the automobile industry.

According to data from rate cards compiled by the Publishers Information Bureau, advertising revenue grew by 3 percent in 2010 to about $20 billion, where $1 billion is raked up by People Magazine. On the other hand, food magazine, Food Network, grew the most with a 174 percent jump in ad revenue in 2010 as compared to the previous year.

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